Connected audiences have more choices and power than ever before, and companies can no longer rely on a one-size-fits-all eCommerce strategy. With the modern day challenges of hyper-saturated and fragmented content consumption, as well as the proliferation of messaging apps and social layers, market demands a new type of eCommerce strategy capable of keeping up with the accelerated speed of living. Consumers demand feature-rich and personalized experiences delivered with the right content, in the right context and at the required moment of time.
With the overwhelming pressure of consumer expectations, the future is bright for those companies who are willing to keep up the pace. In order to remain competitive, your organization’s eCommerce strategy must continue developing. You should ensure the usage of proper technology, data analysis, and design patterns to enable reaching, engaging, acquiring and retaining target customers at scale.
It’s vital not only to make the selection decision but also support your decision with relevant data. You need to check if the market has enough size, volume and purchase capacity, and if it’s responsive to your marketing messages and allows descent per-user revenue and profit margin to keep the business rolling.
eCommerce businesses have more advanced technologies available than ever before. To select the most important ones and stay within your budget, you need to develop a list of requirements that would describe infrastructure, technical, software and payment sides of your business. These requirements largely vary depending on the type and expected traffic volume.
Professional online marketers use a model called “consumer path to purchase” to describe the cyclical decision-making process that connects consumer demand with the purchased items. You will need to develop a clear understanding of how your audience can find your website and why would they buy anything on it.
First of all, you need to develop a clear-cut structure of your website or mobile app, understand its informational architecture and only then develop a graphic design that would be the face of your online store. It is important to remember that this design should be relevant to your customers, whatever audience segment you’re targeting.
With the advancement of technology and rising consumer expectations requirements for eCommerce platforms have grown dramatically. There is a number of platforms that offer a different level of features and scalability. Consider them based on your number of planned transactions, budget restrictions, and scalability plans.
You need to understand where your audience is coming from and what marketing channels allow you to bring the most valuable shoppers to your website. Before launching a promo campaign, make sure you have all the analytics set up and running properly to make it happen.
The concept of “build it and they will come” does not work these days. You need to prepare a solid plan describing the ways you are going to generate traffic to your online store. The options may be running paid marketing campaigns, tracking traffic data and optimizing marketing actions to ensure the sales growth.
Simply launching a one-time promotion campaign when kick-starting your online store is not enough. You need to systematically track your efforts, review and improve every point, like paid marketing, conversion rate,s and transactions on your website. Only this way you can ensure that you are successfully building your eCommerce empire.
