If your company is starting primarily as an online player, you’ll need to perform external and internal analysis to answer central questions about your target market, business model, go-to-market approach, as well as to choose the right eCommerce software, and identify key metrics to track and analyze.
One of the most important decisions you’ll be faced with while working on a minimal viable product is the software selection that would allow you to setup and run your business.
Basically, you will need eCommerce software to help manage inventory, upload images of your products, run promotion campaigns, deal with customer orders and run customer relations management team.
You will also need a payment solution that offers a variety of easy ways to for customers to pay, as well special software for proper taxation and advanced shipping solutions.
Currently, there are some quality eCommerce solutions on the market that offer these components in a bundle, and allow efficient company management so that you can concentrate on marketing and business development rather than worry about the backend software glitches. While choosing a solution suitable for your needs, it is important first to develop a list of requirements and features you need in order to run your business.
From the very start, you need to understand the pace of scaling of your operations and plan to develop an infrastructure in such a way that you won’t have to change it in a couple of months because your business outperforms the given platform capabilities.
Therefore, the most important thing you should have set up from the very beginning is a detailed technical requirements document. The more specific and thought-out this document is, the better your digital commerce platform will be developed. Last, but not the least, is having precise technical requirements that allow you to avoid exceeding your budget limits, not only in the development stage but also during the customer flow increase.