Starting a company primarily as an online eCommerce player requires leading-edge external and internal analysis. It can be done by a team of professionals who would gather the info, data and answer the fundamental questions about the audience you target, market approach, as well slice and dice the key metrics you need to check regularly.
Even before you start, you’ll definitely need to prepare yourself to be able to setup analytics and track key valuable marketing metrics. Metrics like Cost of Customer Acquisition (CAC), Customer Lifetime Value (LTV), Retention Rates, a share of repeat customers, and other financial metrics are essential.
Like no other we understand that standing still marketing-wise can cost people their jobs, so we perform our tasks systematically according to the strategy we developed early on. Having a strategy is great, but consistently acting on it is the issue many digital marketing firms fail to do. We offer comprehensive solutions both online and offline.
No doubts, each business should have its own strategy based on its target market, audience, features and product values. Nevertheless, below you can find a general outline you can follow to structure your preparation, develop and go-to-market stages.
Minimum Viable Product (MVP) is a product that has core features for early adopters and the limited group of initial users of a product. The use of MVPs would help validate the existence of demand for a product, or in certain cases, the product itself. It helps create interest for a particular product even before the full version of that product is ready for publishing.
You need to find a proper market niche where your product or service satisfies the needs of consumers. It may not always be clear when and where your product is requested more. OrbitLift’s goal is to create conditions where customers are purchasing the product you create as fast as you make it. The same goes for services - usage must grow to stay in check and grow according to your capacity to add servers and hire servicing personnel.
There are some customer acquisition tactics for e-commerce business you might consider. Selecting channels generate that drive traffic and conversions for your particular product or service are no easy task. The key to success is creating a solid strategy, measure, analyze and test at each stage and compare the actual data with planned KPI’s. Basically, you can think of focusing on these tactics:
We offer the mentioned strategic steps and tactics in a bundle and allow efficient management so that you can concentrate on marketing and business development rather than worry about backend software.
While choosing a solution suitable for your needs, it is important first to develop a list of requirements and features you’ll need in order to run your business. OrbitLift is encompassing them all to offer you the best digital marketing strategy that will be successful for your online and offline business ventures.